EXPRESS COURSE LAUNCH
SMM | TARGET ADS | FUNNEL STRATEGY
Built & launched a full-funnel campaign in just 1 week — from idea to real pre-sales.
Focus: storytelling-based soft launch aimed at cold audiences.
Highlights
$2,500 net profit in 7 days
836 profile visits (3.42 THB per visit ≈ $0.09)
180,000+ impressions
Viral Reels: 631K views (99.3% from non-followers)
42 pre-launch applications
Budget: 2,857 THB (~$77 USD)
Top-performing Video Ads
Creative #1: Personalized Invitation Reel
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Visual Hook: Contrasting black-and-white style with a direct address to the viewer.
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Message: “Send me ‘target’ in DMs and get a setup guide”
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Goal: Build DMs-based funnel and direct conversation conversion.
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Format: Organic-style video with soft CTA.
Creative #2: Emotional Connection & Pain Point Trigger
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Visual Hook: Raw storytelling + mirror selfie format.
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Message: “Universe, show this video to everyone who’s tired of no views, no clients, and no followers.”
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Goal: Emotional hook for cold traffic → trust → funnel click.
Sales Outcomes & Monetization
Funnel Result
From awareness to purchase — all within 7 days.
Course launch generated $2,500 net profit with only $77 ad spend.
Key Conversion Points
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42 pre-launch applications via form
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29 direct contacts from DMs
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Confirmed payments via screenshots (below)
Confirmed course payment | Conversion from ad → DM → sale
