MONKEY SOULS

Marketing Strategy | Growth | Brand Development

Expand awareness and sales for an ethical fashion brand without overspending on ads. Strengthen offline sales in Pai and prepare the brand for B2B expansion.

Built a marketing strategy focusing on emotional branding and customer touchpoints.
Designed and executed a Reels-first content plan (11–15 posts, 8 stories/month).
Created shareable tools: QR-coded playlists and gift cards to increase customer loyalty & word-of-mouth.
Optimized production by identifying bestsellers and reducing costs.
Launched influencer collaborations (UGC, barter & CPA) with lifestyle bloggers and niche experts.
Developed offline-to-online funnels with promos, playlists, and referral cards.
Prepared B2B expansion strategy (negotiations with retail stores in Thailand).

Highlights

+72,000 impressions (+975% growth)
+290% profile activity
Confirmed increase in offline sales through ads & QR-based activations
Emotional video creatives — CTR leaders
Top city: Bangkok
ROAS: 5.2x
Expanded into B2B negotiations with retail stores
Built UGC base via influencer collaborations & expert partnerships
Identified bestsellers & optimized production costs

"Top-performing creative (2.52 THB per click)"
(Reel campaign with emotional visual storytelling — led to 533 link clicks)

"Audience Reach Breakdown"
(Over 72K views in 2 weeks — 82.5% new audience via ads)

"Campaign Metrics Dashboard"
(CTR, Reach, Frequency and CPC performance overview)

Collaborations & Proof

Top-performing Video Ads

Model-led visual storytelling — top engagement.

Community-centric creatives — boosted brand perception.

Visual Before Me

IMG_1632

Before — Generic visuals,
low engagement

After — Brand storytelling, +290% engagement

Content Transformation: Before & After

Before – Inconsistent visual tone & limited storytelling:
Content lacked a cohesive brand voice, emotional connection, and strategic structure. Engagement was minimal, and brand values were not clearly communicated.

Before: Product-focused, minimal storytelling, lower engagement

After – Branded storytelling & visual strategy:
Each post tells a story aligned with the brand's identity. Messaging is emotionally resonant, visuals are clean and professional, and captions build trust and community. Engagement increased, and product value became clearer to the audience.